Without the Guru or the Wizard or Goldbird the Techie to support his pointless endeavours, Sadim came to rely upon his small group of poorly skilled serfs to deliver. Unfortunately what they delivered was sadly lacking, in spite of the huge range of spells and devices at their disposal. Had it not been for the vast array of quality outputs being accumulated by the Guru, equipped as he was with nothing more than his skill and intellect, the Unit of Sky and Earth would have certainly failed.

All of the work of the unit was focused on the grand magical machine known as The Coat of Many Colours. The machine was designed to appeal to all and to achieve many outputs. Unfortunately, in order for the machine to be a success the sorcerers tasked with operating, feeding and caring for it required high levels of intellect and much skill. The Unit of Sky and Earth had no such sorcerers and no hope of aquiring any. As stated in the prophecy of Goldbird, as time passed so did the appeal of The Coat of Many Colours. All became dull and colourless. The machine took on the features of its master, Sadim. As everything he touched turned bad, so was it for the magical machine. The serfs would feed it with colourful content with some potential, only to find that the machine displayed multimedia crud.

The serfs were charged with finding content, and finding other serfs to recruit to the task of feeding the machine. This proved to be beyond their abilities, and although some content appeared most of it was produced by the serfs of the unit themselves. All of it was crud. The Unit of Sky and Earth became famed for its consistency. Serfs from all around the Empire and from all points of the globe, were saved the trouble of visiting to study the machine for everything that came out of it was uniform and dull, formless crud.

Amazingly, Sadim the Bully and his rapidly

shrinking Unit of Sky and Earth looked at

the Coat of Crud and saw that it was

good. Being experts in user-experience failure

suited them. A great excitement filled

the Unit and the serfs slaved away

at creating more and more crud. There was,

however, a feeling from outside of the fabled

Unit, that Sadim himself and his henchperson

had little interest in the machine and took

even less active part in the great work of crud.

This was, of course, not an unusual situation.

Sadim was the ruler of all he surveyed and he

ruled with an iron fist (steel actually and he

kept it on the end of a short stick in a tall

bag in his chambers). Sadim did not 'do'. Sadim

'directed'.

The preceding section of our tale was written in 'crud style', in honour of the great crud web magic machine and it's hapless band of malcontents. Enjoy 'crud style' while you can, dear reader. Rarely admired and never emulated, this form of writing is unlikely to become popular. Many learned academics have postulated that the far left text with a jagged edge is merely framing the right hand space containing emptiness of exquisite quality and great character. The sense of loneliness and despair creates a message which leads to hope and salvation. The hint of the vacuum of outer space, yet painted white by the background of the page implies the end of the universe and the reversal of The Bang - the great implosion of everything which reflects the massive quantities of five star content ('dark matter') present in the machine. Others simply put it down to piss-poor operators.

Why this Coat of Many Colours should have been left to decline into a coat of grey crud is unknown. Some speculate that this was unintentional and that it was simply down to the lack of skill of the Unit serfs. Others believe that the serfs were skilled, but unimaginative and dull themselves. Perhaps we will never know the true intentions of Sadim, or even if he ever had a single thought concerning The Coat of Many Colours and how it was to be used. For a commonly held view is that Sadim himself never saw the magical machine a single time after he made the decision to buy it. Thus was created the most significant gift to the world from The Unit of Sky and Earth - the principle of 'management by indifference'.

(work in progress)